Experiment

Film's Cool - Session Four

The fourth session of 'Film's Cool' took place in the downstairs media classroom where Kate Hardie and Jesse O'Mahoney both came in to work with us. Martina, Mabinti and I mainly worked with Kate for the 1 hour time frame.

Inspirational Shots

Film's Cool - Session Three

For the third session of 'Film's Cool' we went to visit Christine's make up academy in Kentish town where we took favor upon meeting the make up artist herself.
When we arrived at the location we stood in the reception area where Christine introduced herself and showed us some of her amazing work that were on display in the entrance. We where then located to the main dressing area where all the designing takes place. We gathered as a big ensemble whilst Christine introduced her trainees/ students and we went around telling our stories to on another. Not long after each group was assigned to two trainees/ make up students.

Todorov's Theory

Todorov in 1969 produced a theory which he believed to be able to be applied to any film. He believed that all films followed the same narrative pattern. They all went through stages called the equilibrium, disequilibrium, acknowledgement, solving and again equilibrium.

 Conventional narratives are structured in five stages:

"The narrative structure of the text can be understood by considering Tovorov's theory.
The extract begins with the protagonist waking up at home in bed with his wife to the sound of his son playing in the other room -  the mise-en-scene of natural lighting and diagetic sound creates a sense of equilibrium. A disruption is soon introduced in the form of a huge CGI spaceship (another convention of the action genre) arriving and hovering over the city. After the dramatic climax of the film a new equilibrium is established as we see the protagonist reunited with his family successfully defeated aliens."

The Trailer As A Marketing Tool

http://trailers.apple.com/trailers/independent/cassadaga/#videos-large

I am able to explain the selling point of a film title.
I am able to point out key elements of horror genre.
I am able to interpret what the story is about.
I am able to identify the logo of the company.
I am able to identify what directors have been used as a marketing strategy.

On the film poster, the title is used as a selling point as the font is simple making it easy for the viewer to read and having the size of the font big and positioned in the center allows it to be noticeable.
This title is a selling point with the position within the trailer as the word is apparent in front of a black screen, enabling the name 'Cassadaga' to be the main focus. The binary opposition of the word colored in greyish white upon a dark background, makes it the more eye catching to draw to the attention of the significance of the film name.

Elements such as Puppets, Weapons and the use of Torches enables me to immediately recognize the genre of this film.

It is important that the distributor highlights the genre of the film as they will be able to use a specific technique to sell the film at campaigns. This is crucial information for them that they know the background of the story.

Through my assumption, I think the story will be based on a new life which turned into a nightmare. A girl with a bright future, haunted by the past of the 'new' home. Only for her to be possessed by the spirit of the haunted house. Which led to her family calling for help but the spirit was too strong, hence why her exorcism was needed but failed because her soul and body was endowed by the cursed spirit.

The distributing company of the film is Poiley Wood Entertainment.